Serving San Francisco and the East Bay

SOLD OUT From Bubbles to Boardrooms: Meet CEO and Author Michaela Rodeno

Thursday, April 3, 2014 Industry Leadership Series

Our speaker, Michaela Rodeno, will talk about entrepreneurism, leadership, wine, women... stories to share from her book From Bubbles to Boardrooms.

Michaela Rodeno is the retired CEO of St Supery winery and one of the rare female CEO’s in the wine business, with a four-decade career in the Napa Valley. She’ll share life and leadership lessons from her career in banking, Wine Country and from her engaging book From Bubbles to Boardrooms. Ms. Rodeno will also be available to autograph books after the presentation. Books will be available for purchase at the event or you may order your copy here:
From Bubbles to Boardrooms: Act 1: Startups Are Such Fun (Volume 1)
From Bubbles to Boardrooms: Act II: Becoming a CEO (Volume 2)

We're delighted that St. Supery's CFO Lori Felando will be attending. We will feature wines from her vineyard as well as from the other vineyards Ms. Rodeno helped build: St. Supery, and Villa Ragazzi. Light appetizers will be served.


Here's a sneak peak video:

Speaker Bio

Michaela Rodeno
Villa Raguzzi, Owner

Michaela Rodeno is an experienced corporate director and recently retired CEO with extensive experience in building startup premium consumer products companies. Her 40‐year career in the wine business spans the development of two prominent French-owned Napa Valley wineries, Domaine Chandon (1973‐1988) and St. Supéry (1988-2009), from inception to financial success. Among her career achievements was the creation of the first relationship marketing program in the premium wine industry, the Chandon Club, in 1983. In 1988, Rodeno brought her consumer focus to St. Supéry, where she again built a strong database of direct customers who ultimately accounted for 17% of sales volume and 50% of the company’s net income. As one of few female CEO’s in the U.S. wine industry, she was a natural choice when Silicon Valley Bank Financial Group sought a director to represent its fast-growing premium wine practice in 2001. Ms. Rodeno began serving as an Astia advisor in 2010. Astia is a global community of business experts committed to building women leaders and accelerating the funding and growth of high-potential, high-growth, women‐led startups. The Rodeno Family also grows, bottles and markets a small amount of Napa Valley Sangiovese under their Villa Ragazzi label, which Ms. Rodeno single handedly launched in 2011 after a decade‐long hiatus. Ms. Rodeno earned an M.A. (1970) and B.A. (1968) in french literature from the UC, Davis and an M.B.A. (1980) from the Haas School of Business, UC, Berkeley. In 2010 she was named to the Haas Hall Of Fame, and to the Women For WineSense Hall of Fame.

Other hobbies or Interests: Ms. Rodeno remains active in wine industry leadership, serving on two trade association boards: Visit Napa Valley and the Wine Market Council.

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