Behavioral Finance: Why It Matters and How to Help Clients Make Good Financial Decisions

Tuesday, November 10, 2015 Alliance Series

Two well-regarded speakers in the area of behavioral finance will translate theory into practice to help you better help your clients. First, get a better understanding of the behavioral biases that lead investors and your clients to make bad financial decisions. Then learn how to translate this economic theory into practice with actionable tools you can use to help your clients make better decisions or resist the urge to make bad ones.

Professor Odean will demonstrate psychological decision biases with interactive exercises and discuss his research on how psychological biases and decision heuristics affect the trading and welfare of individual investors. Analyzing the trading records of hundreds of thousands of investors, Odean finds that individual investors tend to trade too frequently, hold onto their losing investments, and buy stocks that are in the news. Mutual fund investors pay too much attention to past returns and too little expenses. And asset-pricing bubbles are more likely when investors are happy and excited. Dr. Dave Yeske will translate theory into practice with an actionable decision framework for helping clients make better financial decisions.

FWSF members receive member rate.

FPA of San Francisco




Dr. Terrance Odean

Dr. Terrance Odean is the Rudd Family Foundation Professor at the Haas School of Business at the University of California, Berkeley. He is a member of the Journal of Investment Consulting editorial advisory board, of the Russell Sage Behavioral Economics Roundtable, and of the WU Gutmann Center Academic Advisory Board at the Vienna University of Economics and Business. He has been an editor and an associate editor of the Review of Financial Studies, an associate editor of the Journal of Finance, a co-editor of a special issue of Management Science, an associate editor at the Journal of Behavioral Finance, a director of UC Berkeley’s Experimental Social Science Laboratory, a visiting professor at the University of Stavanger, Norway, and the Willis H. Booth Professor of Finance and Banking and Chair of the Finance Group at the Haas School of Business. As an undergraduate at Berkeley, Odean studied Judgment and Decision Making with the 2002 Nobel Laureate in Economics, Daniel Kahneman. This led to his current research focus on how psychologically motivated decisions affect investor welfare and securities prices.

Dr. Dave Yeske, CFP®

Dr. Dave Yeske, CFP®, is Managing Director at Yeske Buie and holds an appointment as Distinguished Adjunct Professor in Golden Gate University’s Ageno School of Business, where he teaches the capstone cases course in the financial planning program. He is a past chair of the Financial Planning Association, where he has also chaired the political action committee, Research Center Team, and Academic Advisory Council. He received FPA’s Heart of Financial Planning award in 2012. Dave contributed a chapter to Investor Behavior: the Psychology of Financial Planning and Investing and also contributed 13 chapters to CFP Board’s Financial Planning Competency Handbook, both published by Wiley Finance. He holds a BS in applied economics and an MA in economics from the University of San Francisco, and a DBA from Golden Gate University.

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