Serving San Francisco, East Bay, and Silicon Valley

Kim Pugh, Founder and Principal of YurPath Solutions, has over 30 years’ experience in financial services and other industry groups, with a focus on business process development and customer experience. YurPath Solutions helps companies uncover customer insights and use them to create product solutions, workflow designs, and sustainable roadmaps that increase revenue.

Prior to launching YurPath Solutions, Kim worked in various positions at Wells Fargo Bank. As a Senior Vice President, Kim frequently built and managed groups from the ground up and delivered results in areas ranging from customer experience and business development to digital channels and process consulting. While at Mellon Bank, she managed various Operations groups and later was a Senior Product Design Manager leading cross functional teams to develop new or improved products and systems

Kim earned her Master of Business Administration and her Bachelor of Arts in Economics from the University of Pittsburgh in Pittsburgh, PA.

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